A completely new, internationally significant museum: This is BIOTOPIA - Natural History Museum for Bavaria. It is the successor to the popular Museum Mensch und Natur, which was closed at the end of 2019. Studio Umlaut was able to take over the logo development of the sub-brands BIOTOPIA Festival, Mobil and Lab. A visual identity was also defined for each subbrand that stands for the values ​​of BIOTOPIA: Curiosity - Empathy - Initiative. For the BIOTOPIA Festival with the theme EAT - How tastes the future we developed a strong key visual. Posters, flyers, advertisements and the digital implementations for the web and social networks were created.