“The future needs a past” (Odo Marquard). The focus of work at the Stuttgart patent law firm PfizGauss lies in a wide variety of areas such as mechanics, medical technology, optics, control and regulation technology, and process engineering. Studio Umlaut developed and formulated its own brand story with a claim for the law firm and designed the new logo and business equipment. A concept for the appearance of the brand at busy and central points in the urban area of ​​the law firm was also developed, as well as a simple appearance for the digital area at pfizgauss.de