Editorial Design, Cover, Branding
The renowned specialist magazine is published by the editorial staff of DETAIL magazine and appears four times a year. Studio Umlaut developed a new distinctive lettering for Structure, which is now established as an independent brand and used in all areas of corporate communication. For the first time, a combination of a flexible, monochrome image and a plan sketch was implemented as the image concept. During the conception, the visual independence of the Structure brand was important on the one hand, and the clearly recognizable connection to the DETAIL brand essence on the other.